Case Study: Two Chicks with Chocolate

THE CHALLENGE

THE SOLUTION

Outgrown, pieced-together Shopify store with outdated and redundant apps.
Reimagined Shopify as a premium, editorial eCommerce experience and streamlined the underlying system.
Site no longer reflected the quality or artisanal positioning of the brand.
Conducted a UX audit and redesigned the customer journey around discovery, seasonal offerings, gifting, events, and corporate sales.
Inconsistent look and feel across web, email, and social.
Established a cohesive visual direction and reshot core product photography.
Brand assets, photography, and past campaigns were disorganized or missing.
Organized and consolidated brand assets and campaign history into a centralized Basecamp library.
Growing demand for gifting and corporate sales required more flexible functionality.
Created custom experiences including Create Your Own Gift Box and flexible merchandising systems.
Marketing and project management lacked a centralized system.
Implemented Basecamp for asset management, calendars, task tracking, and campaign planning.

THE RESULT

A cohesive, elevated brand and eCommerce experience that better represents the quality of the products and creates consistency across marketing channels.

Behind the scenes, the company was also set up to operate more efficiently with a centralized Basecamp system for asset management, calendars, task tracking, and campaign planning—providing a scalable foundation for continued growth, new offerings, and increased sales.

Custom Gift Box Tech
Before / After - website
Before / After - Email